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Sharp ideas on profit & cash.

Practical thinking on margins, cash flow, tax, and growth — written for owner-operators and franchisors.

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General Accounting · 6 min read

Three Ways Customers Might Change After COVID-19

…and How to Adapt Let’s talk about habits. There is an excellent book for franchisors and small business owners to read to learn about their customers…

Accounting Strategies For Small Business · 7 min read

Using Creativity and Brainstorming as a Strategy for Recovery

Businesses and franchisors that successfully emerge from the COVID-19 will need to rely on creativity. As an outsourced CFO, I have been working with franchise concepts…

General Accounting · 6 min read

Creating a COVID-19 ReOpening Strategy

Though it is still unknown in many places when non-essential businesses will be given the go-ahead to reopen, that doesn’t mean that steps shouldn’t be taken…

Accounting Strategies For Small Business · 6 min read

Marketing Strategies During COVID-19

As rumblings continue about how the economy will emerge from the COVID-19 crisis, I reached out to Kim Shepheard, President of Shepheard Marketing. Kim and I…

Accounting Strategies For Small Business · 6 min read

Climbing Out – What will it look like after COVID-19?

There have been glimmers of hope this past week. While the country is still embroiled in the COVID-19 crisis, a discussion is starting about when and…

General Accounting · 7 min read

Thoughts, Frustrations, and Strategies for Week 3 of PPP

The rollout of the Paycheck Protection Program (PPP) could be described in different ways. I have heard from many, and their experiences have been vastly different. …

General Accounting · 1 min read

COVID-19 Cash Flow Forecasting

Hopefully most of my readers have been able to successfully participate in the Payroll Protection Program and/or the Economic Injury Disaster Loan Program for the SBA.…

General Accounting · 1 min read

Paycheck Protection Program Application Process

In my effort to keep franchisors and other small business owners informed about strategies to work through the COVID-19 crisis, I did another video on the…

General Accounting · 15 min read

The CARES Act for Franchisors

This past week was filled with news stories about Congress debating and eventually passing the Coronavirus Aid, Relief, and Economic Security Act (“CARES”). The details emerging…