As rumblings continue about how the economy will emerge from the COVID-19 crisis, I reached out to Kim Shepheard, President of Shepheard Marketing. Kim and I have been working together for years now. Kim’s a trusted advisor for my franchise, Monkey Bizness. She has been working in the franchise industry for the past five years […]
Marketing Strategies During COVID-19 Read More »
There have been glimmers of hope this past week. While the country is still embroiled in the COVID-19 crisis, a discussion is starting about when and how we emerge. For a futuristic person like me, this has been a welcomed dialogue. Before diving into specific business strategies, I think it is essential to start putting
Climbing Out – What will it look like after COVID-19? Read More »
The rollout of the Paycheck Protection Program (PPP) could be described in different ways. I have heard from many, and their experiences have been vastly different. Even within franchise systems, owners have had vastly different experiences depending on if they have a banking relationship and who it is with. As we sit here today, there
Thoughts, Frustrations, and Strategies for Week 3 of PPP Read More »
Hopefully most of my readers have been able to successfully participate in the Payroll Protection Program and/or the Economic Injury Disaster Loan Program for the SBA. As those funds start to arrive in the next couple of weeks, it is important to have a plan to use those funds and identify any upcoming shortfalls so
COVID-19 Cash Flow Forecasting Read More »
In my effort to keep franchisors and other small business owners informed about strategies to work through the COVID-19 crisis, I did another video on the Paycheck Protection Program application process. While the process is straight forward, the calculation of payroll costs and full-time employees is critical. This video walks through both of those calculations
Paycheck Protection Program Application Process Read More »
If you think you are alone in trying to figure out how to navigate your small business of Franchise brand through the COVID-19 crisis, think again. With estimates that unemployment may reach 30% by the end of April, evidence abounds that the crisis is real for all small businesses. Below is a 18-minute video that
COVID-19 and Franchisors Read More »
In November 2019, Dan had finally had it. He had franchised a fitness concept that had never taken root. He was franchisee #3 within the system. It was a small system, which is what Dan wanted. What it lacked in size, he was convinced it would make up in individual support. As I sat having
Financial Coaching for Your Franchisees Read More »
