The State of Employee Engagement in 2025: What Every Small Business Needs to Know (From a CFO’s Perspective)

In today’s volatile business climate, your team’s engagement isn’t just an HR metric—it’s a financial strategy.
Gallup’s 2025 State of the Global Workplace Report paints a sobering picture: employee engagement is slipping, costing businesses $438 billion annually in lost productivity.

As a Fractional CFO working alongside small businesses, I see it firsthand—disengagement quietly erodes financial health, retention, and growth opportunities. The investment in people is often a company’s largest expense. If you’re not actively cultivating engagement, you’re not protecting your investment—you’re risking it.

In this article, I’ll break down Gallup’s latest findings, explain what they mean for small business leaders, and offer actionable insights you can implement today to boost both morale and margins.


1. The $438 Billion Wake-Up Call: Why Engagement Impacts Your Bottom Line

Employee engagement isn’t optional—it’s essential.
Gallup reports a $438 billion global productivity loss due to disengagement, and while that number sounds corporate, it’s hitting small businesses even harder.

Lower engagement means:

  • Higher absenteeism
  • Lower customer satisfaction
  • Shrinking profit margins

Gallup research shows that engaged teams deliver 23% higher profitability.

🛠️ Small Business Action Step:
Launch quarterly pulse surveys to catch early warning signs—and intervene before disengagement drains your bottom line.


2. Manager Engagement: The Canary in the Coal Mine

If your managers are disengaged, your entire team is at risk.
Gallup found manager engagement dropped from 30% to 27% globally, with younger and female managers reporting the sharpest declines.

Since managers influence up to 70% of team engagement, their wellbeing directly impacts your company’s financial health.

🛠️ Small Business Action Step:
Invest in basic leadership training through affordable platforms like Udemy. Strengthening your managers protects both morale and profit.


3. Are You Falling into the Engagement Gap?

Small business owners wear every hat—but when leadership spreads thin, it leaves employees feeling disconnected.

Disconnected leaders = disengaged teams = hidden financial leaks.

🛠️ Small Business Action Step:
Schedule regular one-on-ones to align on both business goals and employee aspirations.
When employees feel their personal growth matters, loyalty and productivity follow.


4. Thriving Employees, Thriving Business

Only 33% of global employees say they’re thriving in life.
But engaged employees are three times more likely to report thriving—and thriving employees are more innovative, resilient, and profitable.

🛠️ Small Business Action Step:
Offer non-financial perks like flexible schedules, wellness programs, or career development support.
(According to SmartBrief, 65% of employees prefer non-monetary incentives.)

For more retention tips, check out this Forbes article on non-financial incentives.


5. The Stress Factor You Can’t Ignore

40% of global employees experience daily stress, with U.S. and Canadian workers topping 50%.
Unchecked stress leads to:

  • Higher mistakes
  • Burnout
  • Turnover

🛠️ Small Business Action Step:
Normalize stress management—recognize wins, offer breathing room, and invest in mental wellness support.

To hear more about how financial systems reduce team stress, listen to our Beyond the Balance Sheet podcast.


6. Manager Burnout: Your Hidden Financial Risk

Gallup’s report warns of declining wellbeing among managers—particularly older and female leaders.

🛠️ Small Business Action Step:
Set realistic expectations and encourage managers to unplug when needed. Retaining great leaders saves exponentially more than recruiting new ones.


7. The Three-Step Engagement Playbook

Gallup recommends:

  • Train managers in core role skills
  • Teach coaching techniques
  • Invest in manager wellbeing

As a CFO, I always suggest tracking the ROI: monitor engagement scores, turnover rates, and profitability improvements tied to these investments.

🛠️ Small Business Action Step:
Budget intentionally for leadership development—and track the payoff.

For deeper strategies on budgeting smarter, check out our article on What Is Cash Burn and Why It Matters.


8. Act Now or Pay Later

Disengaged employees are 17% more likely to job-hunt.
For small businesses, losing even one key player can disrupt service, sales, and morale.

🛠️ Small Business Action Step:
Start building retention systems today—flexibility, growth paths, recognition, and communication.


9. Engagement: A $9.6 Trillion Opportunity

Gallup estimates full global engagement could unlock $9.6 trillion in productivity.

Small businesses may feel far from that number, but the impact scales.
Engaged teams close more sales, serve better, and innovate faster.

🛠️ Small Business Action Step:
Make engagement part of your KPIs—because healthy culture = healthy financials.


Final Thoughts: Employee Engagement Is Financial Strategy

In 2025, engagement isn’t a “nice to have”—it’s a necessity for survival and growth.
Small businesses that treat engagement as a core financial strategy will be the ones who thrive, scale, and outperform.

If you’re ready to future-proof your financial health—and create a workplace where people and profits rise together—book your free consultation today.

Your team deserves it. Your bottom line demands it.

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