Author name: Matt Krieger

Small Businesses Lessons from Public Companies

While sitting with a client recently, we needed to solve a problem – they needed aluminum cans.  Production was being constrained by the lack of aluminum cans available for this beverage manufacturer.  Their supplier said the constraint resulted from more prominent players, such as Coca Cola and PepsiCo, gobbling up the supply. We wanted to

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Small Business Accounting

Financial Reporting Falls Short of Todays Entrepreneur’s Needs

From day one, a business owner has been told they need to care about the financial statements.  If an owner attended business school, most classes reinforced the idea that financial statements were the holy grail of information.  If you listen to any business media coverage, they constantly talk about revenue, earnings, and EBITDA.  As an

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You Could Be Losing Big If You Aren’t Tracking Marketing ROI

No matter the size of your business, you are most likely spending money on marketing.  In total, companies in the United States spent $2.1 trillion on marketing in 2019. To put that in perspective, that represents about 10% of the total US GDP (healthcare spending ranks just a little higher at 17%).  In other words,

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A CFO and Bookkeepers Role in Restructuring Finances

The COVID-19 virus has created an economic crisis that is unique.  While many have seen a financial crisis before, we have not seen one that has touched so many components of the economy.  During the downturns we saw during the early 2000s, there were large areas of the economy that were left untouched.  Because of the vast swaths

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From Bookkeepers to CFOs: A Primer on Small Business Accounting

Growing a business is hard, and there are many documented reasons why.  However, there is a reason that you don’t see discussed as often.  Smaller companies struggle to fill the same functions as a large business, albeit at different levels. Before going further, let’s differentiate between function and employee.  An employee may be a bookkeeper,

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