Meet Matt Krieger
Matt Krieger started Krieger Analytics after living the problem from the other side of the desk. He spent 12 years in public accounting and served as Director of Finance for a software company before spending a decade as a franchise owner himself — so he knows what it’s like to have clean books but no clear view of what’s coming, and to make big decisions on gut because no one is turning the numbers into a plan.
A CPA with 20+ years in finance and accounting, Matt built Krieger Analytics to close that gap. For a small-business owner, a great CFO can’t be precious about titles: some days the job is cleaning up the bookkeeping, some days it’s tightening the controls, and some days it’s sitting beside you as a true operating partner on a hire, a price change, or new financing — all without losing the forward-looking CFO perspective. Matt has sat in every one of those seats, and that’s exactly the range an owner-operated business needs.
Bookkeepers keep score; CFOs help you get ahead.
Two kinds of owners. Never blurred.
Krieger Analytics runs two distinct practices — because a small business and a franchise system need different things from a CFO.
Small business owners
For owner-operated businesses ($1M–$10M): cash-flow forecasting, profit & margin strategy, proactive tax planning, and clear monthly reporting — the financial leadership to scale without the chaos.
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For franchise systems (5–100 units): airtight unit economics, a defensible Item 19, multi-unit reporting, and royalty strategy — from a CFO who has actually been a franchisor himself.
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