Marketing

Food Manufacturing Outsourced CFO

The Current State of Food Manufacturing and Three To-Dos for 2021

Food manufacturers have had a challenging 2020.  With pandemic shopping being all of the rage, one would think the food business is booming.  However, there have been two trends that have worked together to tamp down many food manufacturers – I work as an outsourced CFO for multiple clients in the food manufacturing and retail […]

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3 Ways to Build a Financial Support System For Franchisees

Success for any franchisor can be measured by their number of healthy franchisees.  The statistics bear out that franchises fail about as often as a regular business.  This should be somewhat surprising because many franchise concepts are modeled after an existing business that has experienced a certain level of success.  Many franchise systems have failure

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Marketing, Customer Value, and Capital Allocation: 3 Things Small Businesses Can Learn from Spotify

Spotify is going through changes.  Recently their CFO announced he would be leaving and an in-house candidate was chosen to succeed him. The Company is in a fierce fight with the likes of Amazon and Apple over music streaming.  They are also looking at ways to maximize ad-revenue and further monetize the growth of podcasting. 

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Accounting + Marketing: 3 Ways Your Accounting Should be Supporting your Marketing Efforts

In my opinion, there may be no other area that small business owners are missing out then integrating their accounting and marketing.  The wealth of information that accounting data can provide to small business marketing efforts can help save money and be more effective.  I know there are a lot of jokes out there….mixing accounting

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