Customers

The Power of Customer Data – Three Considerations for Finding Your System

When I took over Monkey Bizness Franchising, an indoor kids’ play concept, in 2015, I asked our franchisees a question, “How many times do you think our average customer comes each year?”. We had four franchisees at the time and I got for different answers ranging from 6 to “I have no idea”.  We had

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Marketing, Customer Value, and Capital Allocation: 3 Things Small Businesses Can Learn from Spotify

Spotify is going through changes.  Recently their CFO announced he would be leaving and an in-house candidate was chosen to succeed him. The Company is in a fierce fight with the likes of Amazon and Apple over music streaming.  They are also looking at ways to maximize ad-revenue and further monetize the growth of podcasting. 

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An Easier Revenue Growth Formula: Building Your Ideal Customer Profile

I don’t know a business owner that I have sat down with in the past that has said: “I have just the amount of customers I want.”  Thinking about the prospect of that conversation actually makes me laugh out loud a little bit.  Most small business owners are in fact constantly trying to figure out

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